Coffee: Nature's Pick-Me-Up

Coffee has been widely enjoyed for hundreds of years. Poems and songs have been penned about the savory, uplifting beverage. Why not? There's no drink more stimulating, more universally appealing.

If you've tried only mass-merchandised brands, you're missing a lot. Coffee beans come from many countries, each with a unique taste and fragrance, from mild to full-bodied.

Luckily, you don't have to circle the globe to sample a full, delicious range of coffees. The Roastere' offers more than 100 of the world's finest. Each made from hand-picked Arabica beans roasted to the peak of perfection. Choose blended, light or dark roast, flavored or decaffeinated, or place of origin. And be sure all that irresistible flavor and aroma is captured, thanks to our special freshness valve.

Brewing the Perfect Cup of Coffee

Storage

For short periods of time, seal coffee in an air-tight container.

For long-term storage, place coffee in an air-tight container in the freezer.

Brewing

Always use fresh, cold water.

Use 1 tablespoon of ground coffee per 6 ounce cup. For espresso, use 1 tablespoon per 1 1/2 ounces. Adjust amount to taste.

Be sure you have the correct grind for your brewing equipment: Coarse grind for percolators and French presses, medium grind for most drip makers, fine grind for cone-shaped drip filters, very fine grind for espresso machines.

Serve coffee immediately after brewing

Clean brewing equipment regularly to remove residues.

Enjoy!